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Hello Everyone!
As you can see it has been WAY TOO LONG since I last posted! I am happy to say I am back and ready to get back to it. Just had some life issues that tend to appear once in a while and take over for a short period of time. Never think though I stayed completely away! There have been many changes and ideas going on in the background even though I have been quiet. Here a just a few that either have already been put in place or will be coming out in the near future -
So as you can see there is still much going on and SOOOOOO much more to come! Hope to see you all around! ~Desiree
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 What do I charge for my items? This is a question that will always be asked by every artisan when they decide to move from hobby to business owner. A common way of pricing is done through researching our competition and then pricing below them. This is NOT the way to price YOUR work. It takes time and money to purchase the items we need to even start making our product. You need to make sure that is being covered in your price. Then you need to make sure you are making a profit, this way you can CONTINUE to do what you love and keep your business running smoothly. Below you will find charts and a formula that most use to calculate their prices for their products. The actual example I am using a sewing project (but of COURSE that is what I do!)...
Actual Pricing Breakdown Example:
Total Material Costs = $42.00 Wholesale: $42.00 x 2 = $84.00 Retail: $84.00 x 2 = $168.00 The above charges are BEFORE you add your labor. When adding labor you just need to determine the number of hours it takes to complete the your item, and yes you include the time it took to design it. So if this pretend item took 4 hours total and you are a SKILLED/ADVANCED artisan, then your pricing will work out as follows: Wholesale: $42.00 x 2 = $84.00 + $80.00 = $164.00 Retail: $84.00 x 2 = $168.00 + $80.00 = $244.00 Now this is a lot of information, and you are probably reading this and falling off your chair with what the final calculations are showing. Remember these are your items and you take the time to make them. If you are looking for this to be your full-time job then you will need to make sure you will be able to stay in business.
But in no way am I saying you have to follow the above formula verbatim. I am one that chooses to only use the formula with the cost of materials, I do not add in a direct labor rate. I am currently making sales and I also have a profit. The only item I will add to this formula is when I am designing a piece not currently in my line for a customer. That fee is considered a 'Commission Fee' and depending on the item being designed there are set fees from $15.00 to $75.00. That fee is added to the final wholesale or retail price and charged to the customer. Know that fee does not give the purchaser any rights to the product - since that will be stated in your polices of course. So what is my point here... YOU love your work and know it's value, so make sure you are charging for it and DO NOT worry about your competition, that is their business, not yours... Whether you are selling at your booth at a craft fair or through your website, there will be that customer that questions your price or even asks for a discount! Never be little your work, they are just one person and there will be other customers that really enjoy and appreciate your talent. Well I hope everyone has a great week and I will be talking with ya soon! Remember any questions or comments, PLEASE leave them below!!! ~ Desiree Made at Home Quilts ...and then some!!!  For most, the fall season is the time when we travel from county to county to attend our local Craft Fairs or Farmer’s Markets to show and sell our items we cherish. I LOVE this time of the year; meeting people and having those conversations to me is priceless, and I get to spend some wonderful time with my Sis (I make her come with me to help set up… I know she fully enjoys it, lol)… But just with anything, there is a part we love and a part we hate… and of course the part that is not enjoyable is what to pack! It is not the same when you go on vacation. When on vacation, if you forget something, you can just go and make a simple purchase… When at a show, forgetting something can really hinder your business profile and sales!!! I have provided just a few tips to consider and remember when getting your shop packed before your first show of the season… Your PRODUCTS… well of course you need your products, right! – something to consider though, try to research the show you will be attending. When applying (if there is an application process) make sure they accept all your products and not just certain items… Sometimes the promoters may limit what items you can bring because they do not want to have too many of one item being sold. Also try not to worry about if you sell out with a specific item, make a note for next year and make more for that show. It is always questioned if your products should have a price tag or not. That is a seller’s preference and I do not think it hinders or helps in sales. I have my pieces priced, however they are set inside the bag or attached to the back of the item. I really like to talk with my customers, this way it always starts a conversation about something. TABLES and CHAIRS… Whether the venue is inside or outside, you want to make sure they will either provide these times or you have to bring them. NEVER assume just because it is inside they will provide these items. I tend to focus on the table, chairs I always pack just in case! After confirming who will provide you also want to confirm the size of the table, usually either 6 or 8 feet is the norm for all venues. This could help you decide the items or your display you will be bringing. CANOPY… Such a necessity when the venue is outside. This will hardly ever be provided, so when your show is outside, make the investment. This will help on those brutally hot days and will also help avoid the sun burn you will receive. Yes, I have learned this one the hard way, NOT FUN! You also want to make sure you have proper canopy weights, they are not expensive and are the best investment. It could be a perfectly sunny day however a storm could just pop up and those winds, they can cause a lot of havoc. When purchasing your canopy you could also look in to have sides on it as well. This is just added shade and protection if it should rain. Your PROPS and SIGNS… Setting up your area is a great feeling and it represents you and your business! Make it shine… A lot of sellers use a tablecloth to cover the table and then they place their items around, while yes I agree, you will see the items, but it does not draw people into their area. You want to create a comfortable and inviting vibe. HEIGHT and LEVELS!!! I use wooden crates that my husband joyfully painted and set them around the table at different heights. I have also found that those items near eye level are key; make them your best-selling product, or your ‘eye catchers’. This technique will help you draw people into your shop… Your sign should have your business name clearly visible and really nothing else. Your business cards will handle the rest for contact information. And you want to make sure it is hung in an area where everyone will see. When outside I tend to hang it high in the canopy so shoppers away from my area will be able to see it and they will come over… When inside I hang it out front, usually when inside the shopper follow a path and they will be in your area, this is where set up is key to draw them in!  CASH BOX/ CREDIT CARD READER… Oh yes, been there, forgot that!!! It was a funny day…NOT. You want to make sure you go to the bank BEFORE the day of our show so you have proper change for your customers, if they are paying by cash. Most of our customers now-a-days do not carry cash so you want to make sure you take some time to research and invest in a credit card reader. The top ones available are: (a) Etsy (if you have a shop) (b) PayPal (c) Square (d) Amazon (e) Intuit They all have fees which are very comparable to each other and can run through your phone or tablet, and yes you will need WiFi for them to work, so make sure you have a proper data plan. They all accept the major credit cards i.e. Visa, Master Card, Discover and AMEX. I have the Etsy, PayPal and Amazon and I know these even accept cash as well. This is great for tax time! NOTE: with our new technology all bank and debit credit cards are now being made with the EMV chip. If you currently have a card reader it will have to be upgraded. Contact your card supplier to learn more and stay up to date. This new technology takes effect on October 1st, 2015. And then the BASICs or what I like to call ‘EMERGENCY NECESSITIES’!!! These I always keep packed together and they are never removed, prior to the start of my craft showcase season, I always unpack and make sure everything is still there and ready to go!
And finally PRACTICE your set-up… When I started doing my craft showcases, I literally practiced butting my area together, and yes I timed myself as well. While most give you two hours for set up, there have been a few that have given me as little as 45 minutes to set up – yes you break a mean sweat on those!!! The main reason though for doing a practice set up, you will be able to get a vibe of how your area will look and feel. This is what mine looked like when I first started.
I hope this gives you some good items to thibk about before your craft fair season goes into full swing.
If you have any other great tips or ideas, please leave them in the comments. I loive to share! And as always ENJOY!!! ~ Desiree Made at Home Quilts ...and then some!!! For those of us that run our own business we are always researching ways to research and market our products... We are after that one chance to get noticed and make the sale. Here, in this post, I am going to focus on how to keep my business in the buyers mind. I do not want them to forget me and the services and products I can offer for their next purchase. I have tried a couple techniques:
While sitting in my craft room, I came up with a promotional item that be part of every purchase made from my shop...so this is not an item that will be sold, but rather my gift to say 'Thank You' and another reminder for them! Introducing the Cord 'Minder', below is how I have created my item and hopefully will inspire you to come up with a promotion that will work for your business!  The Cord 'Minder'...Below are the materials I used to make this product, you can adapt any way you see fit.
Optional (Stamping)
To begin you want to cut your pieces and iron your interfacing to the wrong side of one piece of the fabric.
Once the interfacing is secured,you will pin your fabric pieces together with right sides facing each other and sew around your pieces with a 1/4" seam line. Here you want to make sure that you leave an opening so you can turn your piece.
Prior to turning your piece you want to clip the corners close to the seam line, but you do not want to cut into the seam line. By doing this you are able to create crisp corners. To help with turning you can use a chopstick to help push out the corners. My husband just loves it when we go to one of our favorite restaurants, their chopsticks are perfect for this, I always stock up! After turning you want to press. This helps to lock in the stitches and also gives your piece a nice crisp finish.
Next you want to sew a seam line to accent your piece. I always choose to use a scant 1/8" around the edge, just to finish it off...
If you are using a specific fabric created just for your business you can skip this next step and scroll down to the snap installation... The next steps will show how to stamp on fabric! Create your own stamp with your Logo or just simply say THANK YOU!!! You want to use a pigment ink stamp pad, a rubber or clear stamp, and your iron. If you are a stamper then you already know the process of stamping. For myself I had a lot to learn and yes I am still learning and I hope I do not pick up yet ANOTHER craft, LOL! You will Stamp your logo or statement on your piece in the center. And set aside to let dry. I like to wait for at least 2 hours and then press with an iron. This will set the pigment ink onto the fabric. Since I already know the fabric I will be using, I plan to set up a sheet of fabric with my Logo and then set them aside. This way they will be ready for when ever I need them...
And now for another tool, and this one was a gold mine when I found it and so easy to use! There are plenty of videos available to watch to learn more about this product. (Plastic Snap Pliers-KAM Snaps) I bought mine from www.ilikebigbuttons.com. When placing your snaps you want to make sure they are positioned correctly based on how you are closing your product.
 There are soooo many options to choose from. For me I am waiting on my logo stamp to be sent to me, and yes cannot wait! You could also use a 'Thank You' stamp like I did here in this tutorial, use another saying, create your tag line or motif, or use that special fabric the represents your brand... Whatever you choose it will represent you and be that special item to make people remember you and your business and come back for more!!!
I hope you ENJOY this tutorial and it inspires you to bring your business to the forefront!!! Please show me how you are going to create your promotion item for your business below... Have a Great Day! ~ Desiree Made at Home Quilts ...and then some!!! |
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