For those of us that run our own business we are always researching ways to research and market our products... We are after that one chance to get noticed and make the sale. Here, in this post, I am going to focus on how to keep my business in the buyers mind. I do not want them to forget me and the services and products I can offer for their next purchase.
I have tried a couple techniques:
While sitting in my craft room, I came up with a promotional item that be part of every purchase made from my shop...so this is not an item that will be sold, but rather my gift to say 'Thank You' and another reminder for them!
Introducing the Cord 'Minder', below is how I have created my item and hopefully will inspire you to come up with a promotion that will work for your business!
The Cord 'Minder'...
Below are the materials I used to make this product, you can adapt any way you see fit.
To begin you want to cut your pieces and iron your interfacing to the wrong side of one piece of the fabric.
Once the interfacing is secured,you will pin your fabric pieces together with right sides facing each other and sew around your pieces with a 1/4" seam line. Here you want to make sure that you leave an opening so you can turn your piece.
Prior to turning your piece you want to clip the corners close to the seam line, but you do not want to cut into the seam line. By doing this you are able to create crisp corners. To help with turning you can use a chopstick to help push out the corners.
My husband just loves it when we go to one of our favorite restaurants, their chopsticks are perfect for this, I always stock up!
After turning you want to press. This helps to lock in the stitches and also gives your piece a nice crisp finish.
Next you want to sew a seam line to accent your piece. I always choose to use a scant 1/8" around the edge, just to finish it off...
If you are using a specific fabric created just for your business you can skip this next step and scroll down to the snap installation... The next steps will show how to stamp on fabric!
Create your own stamp with your Logo or just simply say THANK YOU!!! You want to use a pigment ink stamp pad, a rubber or clear stamp, and your iron.
If you are a stamper then you already know the process of stamping. For myself I had a lot to learn and yes I am still learning and I hope I do not pick up yet ANOTHER craft, LOL!
You will Stamp your logo or statement on your piece in the center. And set aside to let dry. I like to wait for at least 2 hours and then press with an iron. This will set the pigment ink onto the fabric. Since I already know the fabric I will be using, I plan to set up a sheet of fabric with my Logo and then set them aside. This way they will be ready for when ever I need them...
And now for another tool, and this one was a gold mine when I found it and so easy to use! There are plenty of videos available to watch to learn more about this product. (Plastic Snap Pliers-KAM Snaps) I bought mine from www.ilikebigbuttons.com.
When placing your snaps you want to make sure they are positioned correctly based on how you are closing your product.
There are soooo many options to choose from. For me I am waiting on my logo stamp to be sent to me, and yes cannot wait! You could also use a 'Thank You' stamp like I did here in this tutorial, use another saying, create your tag line or motif, or use that special fabric the represents your brand... Whatever you choose it will represent you and be that special item to make people remember you and your business and come back for more!!!
I hope you ENJOY this tutorial and it inspires you to bring your business to the forefront!!!
Please show me how you are going to create your promotion item for your business below...
Have a Great Day!
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